Domino's bubble gum anyone?

Hello to all! Well, as I mentioned last time big companies can also make big mistakes...How many of you would like to try Domino's fruity flavored bubble gum? Hm..too cheesy of a flavor, right? What about Frito Lay's lemonade to kill that thirst of yours? Too salty you would assume...Ladies, what about Bic's pantyhose for your night out? Probably not..too disposable-like in my perception.  Colgate's ready-made meals for a tasty lunch? I don't think so, too toothpasty of a flavor in my head. What about Smucker's ketchup to accompany your fries? That gives me an image of a rather sticky and fruity complement.

Needless to say that the above products are examples of brand extension failures. Lesson learnt? You can simply not be everything to everyone!  In an attempt to increase sales these companies have extended their products using their already successful brand name.  Nothing wrong with extensions provided that they fall in the same category or a complementary one of the existing product.  Do not confuse and do not take away the value that consumers have in their perception of your brand.  Stick to your category of products.  Stick to what you are good at.  In the perception of consumers, Dominos=Pizza, Frito lays=Salty snacks, Bic=disposable lighters, razors, pens, Colgate=Toothpaste, Smuckers=Marmelade.  So, what could be successful extensions for the above brands?

Source